Designing a Modern Music Catalog.
A category-leading music producer wanted to educate customers on their full ambient music and sound catalog and connect more with their audience.
Role
Designer & Builder
Team
Solo (working directly with stakeholders)
Timeline
2025
Company
Sound Bath
The Result
Increased user engagement.
Sound Bath saw an increase in contact from users after the website launched.
The Problem
Understanding the problem.
Sound Bath had a rich catalog of ambient music and sounds but no dedicated platform to showcase it. Their existing presence didn't communicate the depth of their catalog or make it easy for their two audience segments to explore and connect.
Key Insights
What discussions with stakeholders revealed.
Two audiences, one experience.
The site needed to serve both individual listeners and business clients without feeling split.
Modern museum feel.
The agreed-upon vision was to have the visual boldness of a museum's architecture upon arrival, but then prioritizing the focus to be on the content once users navigate in deeper.
The Process
Building upon existing branding.
Sound Bath already had a great logo, some colors, and preferred fonts. I added some more colors and font styles (based on their existing ones) to cover everything I would need for the UI Designs.
The Solution
What I built.
A clean, immersive website that showcases Sound Bath's full catalog while making it easy for both audience segments to explore and connect.
Reflection
What I learned.
This project reinforced how important it is to work closely with stakeholders to understand their vision and translate it into something that serves their users. The "modern museum" direction came directly from those conversations.
Working directly with stakeholders and building it yourself creates a tight feedback loop that leads to a better result.
Two distinct audiences can share one experience if the information architecture is thoughtful.
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