Designing a Modern Music Catalog.
A category-leading music producer wanted to educate customers on their full ambient music and sound catalog and connect more with their audience.
Role
Designer & Developer
Team
Solo (working directly with stakeholders)
Timeline
2025
Company
Sound Bath
The Result
Increased user engagement
Sound Bath saw an increase in contact from users after the website launched.
The Problem
Understanding the problem
Sound Bath had a rich catalog of ambient music and sounds but no dedicated platform to showcase it. Their existing presence didn't communicate the depth of their catalog or make it easy for their two audience segments to explore and connect.
Key Insights
What research revealed
Two audiences, one experience
The site needed to serve both individual listeners and business clients without feeling split.
Supporting evidence
I designed the information architecture so both audiences could navigate naturally to what they needed without the site feeling like two separate products.
Modern museum feel
After discussions with stakeholders, the agreed-upon vision was to feel like a modern museum.
Supporting evidence
The visual direction leaned into clean layouts, generous whitespace, and letting the music and imagery breathe. The existing logo and visual assets informed the aesthetic without constraining it.
The Process
How we got there
Understanding the brand and audience
Worked directly with stakeholders to understand their catalog, their two audience segments, and their vision for a modern museum aesthetic.
Visual direction and layout
Designed the site around Sound Bath's existing visual assets and logo, creating a clean, immersive experience that showcases the catalog.
Design and development
Built the website end-to-end, handling both design and development to ship a cohesive final product.
The Solution
What we built
A clean, immersive website that showcases Sound Bath's full catalog while making it easy for both audience segments to explore and connect.
Key design decisions:
- Modern museum-inspired visual direction that honors the existing brand identity
- Category pages that educate users on the full breadth of the ambient music catalog
- Clear contact pathways that increased user engagement after launch
- Designed and built end-to-end as sole designer and developer
Reflection
What I learned
This project reinforced how important it is to work closely with stakeholders to understand their vision and translate it into something that serves their users. The "modern museum" direction came directly from those conversations.
Working directly with stakeholders and building it yourself creates a tight feedback loop that leads to a better result.
Two distinct audiences can share one experience if the information architecture is thoughtful.
Next Case Study