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inLoop
(Web-based B2B SaaS)Overview
- Role
- Founding Designer
- Team
- Direct report to Founder
- Company
- inLoop
Summary
inLoop is a CRM built for non-profits to track their fundraising efforts. The technical founder had already built the working functionality, but there was no design system, no component library, and no established patterns to design the product around.
As the first designer, I designed the core screens for the MVP: dashboard, contacts, contact detail, and fundraising views. Every color pairing was tested against WCAG AA from day one, working directly with the technical founder so each component stayed feasible to build.