inLoop

Overview

A CRM for non-profits to manage their contacts, organize campaigns, and document the results. The founder had a working version when I joined, and I want a light and modern style that was easy to use and met basic accessibility standards.

My Involvement

I was the sole designer, working directly with the founder, and created the visual design and design system of the platform’s first version.

Impact

Enabled company to launch platform with a modern UI that meets WCAG Accessibility standards.

Process

I proposed a couple of design styles for this platform, and then iterated each time based on feedback from the Founder. Once we had decided on a general direction, we became more specific. Ultimately delivered a design system and build out of all the different screens, some of which are shown here.