Growth hacking with SEO and UX.

During a span of 24 months, I grew my app Pocket Pitch’s monthly active users by 300%. I did this through a combination of SEO strategies, including prompting users to write reviews. For user reviews, I put together the flow below based on some different recommendations I found online. The biggest objective I had was figuring out the best way to ask for reviews without being annoying. Ultimately, I don’t think there’s a perfect solution, but I feel like I came up with a pretty decent strategy (it did work after all!).

User flow prompting reviews and emails:

The flow tracks a user’s activity and they are only prompted once it seems like they have been finding the app useful (basically they’ve used it multiple times without deleting it). Then they are asked if they do in fact like the app, and if so, will they support the app with a review? If they say they do not like the app, ask for feedback via email so that the app can be improved (this also keeps negative feedback away from the public reviews). If they say no to writing a review or email, then the app registers that the user has been asked and won’t ask them again.

Reflection.

This was a great experience for me because this strategy wasn’t clearly presented to me, and I had to figure a lot of it out myself. I also enjoyed designing something that was focused on the business-side of things, rather than just the features of the app.